A resource for reputation management
False Report on CNN's iReport Should Alert Companies to Crisis Communications Planning for Online Attacks
A false report on iReport (CNN) about the death of AT&T CEO is a great example of why companies need to be prepared for a crisis situation caused by rumors and online attacks.
Here's a link to CNN's iReport's "toolkit".
Citizen reporting and blogging have changed journalism forever. But in this Wild West of the Internet, it's critical for companies to have the right ammunition -- an easily-executed crisis communications plan and Web 2.0 intelligence for starters -- to shoot back and defend their reputation.
Companies must also have people they can call on who fully understand social media and who can advise how to even the playing field when under an online attack that can drive down a stock price, scare off customers and/or do irreparable harm to a corporate reputation.
Here's a link to CNN's iReport's "toolkit".
Citizen reporting and blogging have changed journalism forever. But in this Wild West of the Internet, it's critical for companies to have the right ammunition -- an easily-executed crisis communications plan and Web 2.0 intelligence for starters -- to shoot back and defend their reputation.
Companies must also have people they can call on who fully understand social media and who can advise how to even the playing field when under an online attack that can drive down a stock price, scare off customers and/or do irreparable harm to a corporate reputation.
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